The Reliance Foundation Jr. NBA Program is a comprehensive youth basketball initiative that applies the values of basketball to positively impact the lives of Indian boys and girls. The program focuses on inspiring youth to adopt a healthy, active lifestyle by integrating basketball into the physical education curriculum of each of the 3,100 participating schools.
More than 2 million youth in over 3,000 schools across seventeen cities have participated in the program since its launch in 2013. In addition, more than 15,000 basketballs and 500 basketball rims have been distributed and installed through the program, and NBA International Basketball Operations staff has trained more than 3,000 physical education teachers across the country.
In 2016-17, the program is expected to engage more than 3.5 million boys and girls and over 3,500 physical education instructors and coaches.
ABOUT RELIANCE FOUNDATION
Reliance Foundation (RF), the philanthropic arm of Reliance Industries Limited, aims to play a catalytic role in addressing the nation’s development challenges through innovative and sustainable solutions with its focus on five core pillars: Rural Transformation, Education, Health, Urban Renewal, and Promotion and protection of India’s Arts, Culture and Heritage. Reliance Foundation works with some of the most vulnerable and marginalized communities across India with the objective of integrating them into the mainstream development process of the country. As on March 31, 2013, the Foundation’s activities have reached over 2,500 villages and various urban locations in India and have touched the lives of over 1,000,000 underprivileged. An overview of the Foundation’s programmes and impact is given below:
RELIANCE FOUNDATION INFORMATION BIJ
To address the developmental gap between rural Bharat and urban India, Reliance Foundation BIJ programme was initiated by the Foundation. This programme aims to support small and marginal farmers along the value chain through input provision, technical, post-harvest as well as marketing support. Till end of FY 2013, the Foundation has catalysed the formation of farmers’ institutions across nearly 300 villages and has engaged with over 100,000 villagers through the Reliance Foundation BIJ programme. Apart from working with the small and marginal farmers to promote sustainable agriculture, the Foundation also works towards enhancing the nutritional intake of over 4,000 rural households through Reliance Nutrition Gardens.
RELIANCE FOUNDATION INFORMATION SERVICES
The programme works towards empowering communities with timely, need-based, localized information using multiple interactive platforms. The information provided is based on identified needs of the community and aims at capacity building of farmers, fisher folk and livestock owners for better livelihood security. The programme covers over 1,400 villages through multiple mediums.
RELIANCE FOUNDATION HEALTH OUTSEARCH
To provide quality primary and preventive health care to the underprivileged, Reliance Foundation launched the community health outreach programme as a part of its ‘Health for All’ initiative in December 2012. Under this programme, mobile medical units equipped with state-of-the-art technology for biometric mapping and electronic health records were started. In the first few months of its operation, the programme has already benefitted several thousand underprivileged families in the city of Mumbai. Towards addressing gaps in tertiary health care, the Foundation is currently in the process of completing the revamping of Hurkisondas Nurrotumdas Hospital in Mumbai into a world class hospital.
The programme works in Shahdol district of Madhya Pradesh to address the prioritised needs of the community through healthcare, educational and livelihood training programmes. The programme reached out to over 5,000 villagers from across 20 villages in Shahdol. On International Women’s Day 2013, Reliance Foundation launched the menstrual hygiene programme in Kheda district, Gujarat. This initiative seeks to raise awareness regarding menstrual hygiene by working with village based volunteers. An affordable brand of quality sanitary napkins, ‘Meeta’ was introduced. In the first phase, the Foundation will reach out to 500,000 women in over 850 villages in Anand and Kheda districts of Gujarat.
RELIANCE FOUNDATION DRISHTI
The programme is working towards improving the quality of life of the visually impaired in partnership with the National Association for the Blind (NAB). Having completed over 11,000 cornea transplants across India, Reliance Foundation Drishti has today become the largest cornea transplant drive in India, supported by a corporate. In 2012, Reliance Foundation Drishti launched India’s first registered national Braille newspaper in Hindi, marking an important milestone of this exemplary initiative. The newspaper is made available to over 32,000 visually impaired people, educating and empowering them with information and knowledge.
ARTS, CULTURE & HERITAGE
Reliance Foundation is reimagining the ways to protect and promote India's priceless heritage to not only sustain but also to make art and culture relevant to the younger generations. In the FY 2012-13, Reliance Foundation paid tribute to the great artist of yesteryears during Abbaji concert, lent support to great living treasures during the Elephanta Festival 2013, connected with the youth through its collaboration with A.R. Rehman to create a music video, ‘Infinite Love’ and supported a research on India’s intangible culture. The Foundation, in partnership with BP and in association with Chhatrapati Shivaji Maharaj Vastu Sangrahalaya (CSMVS), Mumbai and British Museum, brought ‘Mummy: The Inside Story’ to India. This unique exhibition helped to increase the footfall of CSMVS, which received over 450,000 visitors, including over 100,000 children from across 300 schools.